Virtual Book Tour Stopover: Linda Lord

by Ahalya on May 27, 2010

pitch-coverGoing solo is either a very brave, or a very stupid decision. But, with a little bit of homework, you could be one among the brave army of entrepreneurs who can turn their passion and skills into a full-time profitable venture.

This is true.

In The Pitch: Business Lessons Learned on the Soccer Field, Linda Lord offers valuable sage advice about being a successful entrepreneur and having a wonderful, satisfying life beyond work.  She draws out valuable lessons from sport and shows how the principles of winning on the field can be adapted to winning in business.

The book is about Liz, a single mother, who is not doing well in business and is incurring the wrath of her teenage son who cannot stand their financial condition. But, Liz wants to hang on to her business and set things right. She also decides to make amends with her son, who has always been her pillar of support through trying times. Justin may not be the most adorable son, but his anger is understandable. Things begin to change when Liz listens to Justin’s soccer coach give the kids a pep talk. Liz makes the connection between business and sport and decides to ask her son’s coach for advice. But, what if the answer to her problems is to give up what she desperately (stubbornly) has been hanging on to?

I have a few copies of the e-book to giveaway!

Tell me what motivates you.

That’s it! will choose the winner on May 31!

Unfortunately, such things happen. Sometimes we believe in things we aren’t ready for, or have skills to handle. Learn about yourself, and based on what you find, choose a vocation. How do we manage to lose sight of such common sense?! But, we do.

What I liked about The Pitch is that it’s a very believable book. Liz is not some kind of Superwoman, she has her moments that make her look exceptionally strong and sometimes she is close to breaking down. I can identify with that! Having to justify one’s decisions all the time, to look calm, unafraid, poised, and confident all the time, to be able to deal with huge problems and accept the fact that there might never be applause… oh yes, that sounds familiar :/

There is no magic wand that wipes away her problems, she works on each problem area and finds a solution. Justin, the soccer coach, and other key characters  refrain from pontificating and aren’t just props! Also what I loved about the book are the chapter titles! They spell out the main takeaway from the chapter and act as quick doses of entrepreneurial wisdom! The book is easy to read in one sitting, and although the characters live and work in another culture, I think all the advice Liz gets can be useful for any kind of entrepreneur living anywhere! Now, on to the author interview. Hope you didn’t miss the giveaway announcement!

Interview with Linda Lord

1. Several female entrepreneurs have also to deal with the demands made by their community’s culture, tradition, and social expectations. Could you offer any specific advice to women who not only have to deal with work and family, but also with these factors as well?

That is a very delicate question. I have coached many women who have had to face those challenges and there is no fast or easy solution. The pressure to conform to a way of being or living transcends any simple tips that might be offered. What my clients have told me they find helpful is to have someone that they can share their frustrations with. It isn’t always about providing an answer, but simply an ear to which they can vent the feelings of overwhelm they are experiencing. They also express their appreciation when we work together to focus them on what they can influence such as their goals, action plans, and thinking habits. When women are solidly grounded in what they are doing and why; when their purpose is aligned with their business, it makes the facing of challenges and other demands somewhat easier (but not easy). For the most part, we let people infiltrate our thinking. Our minds are ours to protect from harmful influences. To cope with those external pressures, it becomes even more important to guard your thinking habits; replacing the negative, second guessing with confident, deliberate positive reinforcements.

2. Procrastination, and low self-confidence can severely disable any businessperson’s ability to achieve success. Would you agree with this? Are there other similar psychological hurdles we set up for ourselves? And what are your favourite motivating words?

I would agree that procrastination and low self-confidence can cripple anyone, business owners and others. There are also some others that I believe can grind a person to a halt. The fear syndrome is huge: fear of success, fear of failure, and fear of criticism. I see these three all the time in my practice and in the classes I teach to new business owners. I also observe the damaging impact that our relationship to money has on our ability to run successful businesses or our belief that we can be successful. When we don’t understand the role things, like money, play in our lives, we underestimate, or negate their power. A final thought on this would be our desire for instant gratification. We are used to fast food and drive through lives. Businesses are not built that way. Just when people are getting close to the success they seek, they give up and walk away. Be ready to invest many hours, weeks, months, and maybe years to realize your dreams. My favourite motivating words are “The first game I have to win is in my head.” and from the movie Facing the Giants, “leave it all on the field.” When you are victorious in the game in your head and you have left everything you have to give on the field, then regardless of the score, you know you have played your best game!

3. So let’s help some struggling women business owners get started here. What is the first thing you need to do to grow your business?
Make sure that you want to own a business and that it’s not simply a career option; then ensure that you will be working with your strengths (talents, and gifts) most of the time. You can create the business to serve you and the needs of your life; you don’t serve the business. Being strategic from the beginning enables you to make a living and still have the time and energy to have a life.

4. The title of your book is The Pitch qhat does the title mean?
The pitch is where the game of soccer is played; the pitch is the field. What Liz learns from there, she is able to apply on her playing field − her business. Also, in business, the ‘pitch’ is what gets people to buy, so it is a play on words in a couple of ways. The Pitch draws on my experience as a soccer mom. Strategies used to be successful in soccer and very similar to strategies used to be successful in business. Such strategies include: getting in touch with who and what matters to you most, because until you do that, you are just going through the motions, and maybe building the wrong empire; having a plan that provides a structure to follow during strong economies and soft ones; taking to time to evaluate the choices you make and whether or not they are based on sound business information or just expediency.

5. Why did you write this book?
I wrote The Pitch because stories help us to understand our experiences and to imagine how we might handle the presented situation. Liz’s story is not uncommon. Many business owners start businesses without a plan and without much preparation; then hit a wall in terms of growth or even struggle to survive. I wanted to present the material in a non-threatening way so business owners would be receptive to it. I had people
comment that they had started to implement the same things Liz did as they were reading the book. That may have never happened if I had simply written a ‘how to’ book because there wouldn’t have been the connection between Liz and the reader.

6. Who is your intended audience?
My first audience is the female business owner who is juggling work life and home life. My second audience is the male business owner who is juggling work life and home life. Both genders can relate to the challenges of making a living and having a life. How does this book benefit the reader? The book provides a succinct blueprint for struggling business owners that saves them research time, makes reliable recommendations on what to do, and serves to encourage and motivate.

{ 16 comments… read them below or add one }

Ankita May 27, 2010 at 12:36 pm

i like books that motivate through characters and their struggle in life rather than some instruction guide kind of book that has “tips” for winning all over it. book review looks good enough for me to watch out for this book in stores!


admin May 28, 2010 at 6:36 pm

I agree wholeheartedly! I loves books with stories. And a woman in the lead???!!! Running her own business??!! Not giving up!!! That’s even better! 🙂


Vishal Devgon May 27, 2010 at 2:09 pm

Heyy that was too Good.
Loved the concept of ‘Virtual Book Tour’ and sure the book chosen is wonderful. We all have our times when we have to make choices and win the battle in our heads first before everything else.

Nice book would love to have it.


admin May 31, 2010 at 11:25 pm

Hey Vishal! Your enthusiasm and encouragement is much much appreciated. 🙂


jaya May 27, 2010 at 2:21 pm

What motivates me?

I have always been motivated by “PESSIMISTS”

Being a pessimist means any list I come up with will be met with the question: we cant do it? This gives you the reason to show that it can be done..
They have always been an integral part of my life. Even though at times it gets depressing to be with them, but you know you dont want to join the league and hence you work towards your goals (happiness)..



admin May 28, 2010 at 6:39 pm

Wow Jaya! That’s a fresh perspective! I love the idea! Now that I think of it, quite a few of the ‘daring’ things I have done were because someone told me I couldn’t do them! Ha!


Sonia May 27, 2010 at 4:28 pm

This sounds like an interesting read with a definite take-away. Especially for a couple of one month old entrepreneur ladies who have finally taken the plunge after dreaming about it for ten long years. Although, we probably prefer to think of setting-up and running a library as more of a service and an attempt to encourage reading than a business!
Now for “What motivates me?” Motivates me to do what? To cook? To better myself (physically, mentally, spiritually)? To be an independent woman? To be a complete woman (individual, daughter, sister, friend, wife, mother)? (why does Raymond have an advertisement with just a complete man?) To live?
Any of these would be a tough question to answer – even with the comfortable anonymity of communicating simply with the help of these electrons that travel in nearly mysterious ways and help us share our thoughts with people we have never known and maybe never will.
When I was a little girl, it was appreciation from parents and teachers that brought a shy smile to my face. Much more than the prizes that came my way in the Annual Functions. As a young woman, the pride that I saw in my parents face or heard in their voice, urged me to do better, to excel at what ever I had chosen to do. As a professional (trainer), the progress of my proteges was a sure shot way of making me want to go the extra mile. As a wife, my partner’s appreciation of my culinary efforts and his participation in the process made me want to make sure we had a new dish at the table at least every week. As a mother, the possibility that a child represents, the hope that she stands for, the dependence that is almost automatic and biological is enough to make me feel motivated to do my best – in what I choose for them, in how I support them and in the kind of example I set for them…


admin May 28, 2010 at 6:42 pm

Thank you! You really do get the bigger picture and the teeny details! Isn’t being an entrepreneur a wonderful feeling? You are scared, alive, excited… hopeful.
And, I really loved what you said about being a mother…


Yvonne May 28, 2010 at 3:53 am

What motivates me is constant learning. Sounds like a great read!


admin May 28, 2010 at 6:43 pm

It is! I feel sorry for those who have no idea what to do when they find themselves with free time!


Puja May 28, 2010 at 3:23 pm

What motivates me? Well, Dr. Seuss:)

We can read books that seem to know it all, we can take advice, go for counselling, attend seminars, attach hopes to workshops on leadership, self esteem and confidence in the hope that we rise like a phoenix from the ashes, triumphant and gloriously alive after our battles with the dark forces but in the end Dr. Seuss puts it best!

Was there a wiser man that took human form and guided this race of lost mortals into clearing their head of fog?

I say No! And what motivates me is what he says about struggles, troubles and forgetting your credit card payment due date ( late payment fee these days is exorbitant!)

He says ““I have heard there are troubles of more than one kind. Some come from ahead and some come from behind. But I’ve bought a big bat. I’m all ready you see. Now my troubles are going to have troubles with me!”

So like Linda says whether you goal in soccer or as Dr. Seuss says hit with a bat, the answer my friend is blowing in the wind: We all gotta get more sporty;)

On a more serious note, it is all about being ready for the challenges life throws on us knowing that being well prepared (whether it is to answer those who feel we are wasting effort or our inner critic) is half the battle won!


admin May 28, 2010 at 6:45 pm

Oh Puja! that’s fantastic! I love it! I got goosebumps! Isn’t Dr. Seuss the best! Yes, I know, I agree!!!!
I love the idea of the big bat! Scary world, here I come!
Yes, it’s all about being prepared!


Naren May 31, 2010 at 1:43 pm

More than general pessimism with statements like ‘We cant do it.’ floating around, what really drives me is that ppl assuming or at times even telling me, they “think” that I can’t “do” something…

I tell them. when you are done with the “thinking” part, move aside, coz I am taking over the “doing” part…

Believe me, I have astonished even myself more than a couple of times in the process…


admin May 31, 2010 at 11:26 pm

Wow Naren! I can imagine that! I am going to use it too. ‘Move aside’ I will snap! Wow, thanks for this ya!


admin May 31, 2010 at 11:28 pm

Winners!!!! Winners!!! I will be sending the ebook to Puja and Ankita!!!! You can thank for fishing you out your names 🙂
Hope you like the book 🙂 do come back and let us know!


Puja June 1, 2010 at 9:36 am

Hooray!!! Yippee!! And may the world have a nice day too:)


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